Very interesting little article about the search engine distribution of ad revenue by search engines. Google is around 74% search with an additional 2%+ in content:

New figures out on search advertising spend from Efficient Frontier show Google continues to dominate the market, stats that will no doubt complicate the company’s goal to gain approval of its deal with Yahoo on search ads. However it is interesting how in Japan, it’s a much more 50/50 market split with Yahoo, showing that Google does have weaknesses.

For the second quarter of 2008, Google had 77.4% of the search advertising spend, according to data tracked by Efficient Frontier, which manages ad campaigns for a wide variety of large advertisers. The data covers 23 billion ad impressions and 390 million clicks. Google’s share includes a small percentage of contextual ad spend (which is not search), as does Yahoo’s. You can see these broken out in the share chart below for Q2 2008

Read the full article here: http://snurl.com/30bxy

If you’d like to learn more about searchengine and generating traffic head over here: http://snurl.com/2zcr6