Let’s take a look at those services. First, you don’t know where or how they are generating the traffic. In most cases, the traffic is not targeted, meaning that it is possible that not a single one of those thousands of visitors has any interest in the topic of your niche. Finally, you can’t really be sure that the traffic is ‘real.’

But, there is a way to purchase real, targeted traffic. You can use Pay-Per-Click advertising, through a service such as Google AdWords. When you purchase traffic using this method, the traffic is targeted – and real. You don’t pay for a certain number of traffic, you pay for each click, as the name, pay-per-click, indicates.

Now, if you don’t know what you are doing, Pay-Per-Click can be expensive, and ineffective. It is important that you make sure that you write a targeted ad, first and foremost. It is also essential that you select the right keywords, and that you bid the right amount on those keywords.

Google AdWords really makes this very easy. You can type in your main keyword, and they will give you a list of other related keywords that apply as well. Next, when you set the amount you are willing to pay, per click, for each keyword, you can use the traffic analysis tools in Google AdWords to see where your ad will be listed, based on what you are paying per click, and how much traffic you can expect from it.

Raise your bid price until you see that you will be listed where you want to be (preferably the first page of search results). Again, PPC can be very expensive. Make sure that you know how much you can afford to spend on these ads each week, divide it by seven, and set a daily budget up in your AdWords account. Also specify how you want those funds spread out through the day.

There are entire courses written on the topic of Google AdWords. I advise that you take one, because there are a lot of elements and tricks that need to be learned to make AdWords work out well for you.

Again, don’t waste your traffic! Make sure that you are capturing first names and email addresses from the people that arrive at your website through PPC advertising!

Homework Assignment: Determine whether or not you want to purchase traffic or not, and if you do, find a good pay-per-click service, such as Google AdWords, and get set up.

Does it work? Absolutely! In fact, this is a very fast way to generate really good traffic to your site – for free. Again, you will want to try to get them on your opt-in list, once they arrive at your site, so that you can bring them back again and again. Notice that I said ‘really good traffic.’ This is good traffic because the visitor finds your site by searching for the keywords that you’ve used when you bookmarked it. They are essentially looking for you. For this reason, it is important to use keyword tags, for each page, that are absolutely relevant to the content on that page. Don’t try to use unrelated keywords, this tactic simply won’t work.

There are numerous social bookmarking sites out there, and hitting them all, to bookmark each page of your website, could literally take days, if not weeks. Fortunately, there are social bookmarking services that will send your bookmarks and tags to numerous social bookmarking sites in one fell swoop.

You want a service that targets the best social bookmarking sites, and that service is Only Wire, at http://www.onlywire.com. Only Wire is free to use (another bonus). Getting set up with Only Wire takes a couple of hours, because you will need to go to each of the social bookmarking sites that it lists, register, and then put your username and password for each site into the list at Only Wire.

Once that is done, you will add the Only Wire icon to your browser toolbar (very easy to do – you just click, hold the mouse button down, and drag and drop it up there). Now, you are all set up. When you are ready to bookmark your pages, first go to the Only Wire site and login. Leave that window open. Open another window (tabbed browsers work great for this), go to your site, go to a page that you want to bookmark, and hit the icon.

You will be taken to the Only Wire add a bookmark page. Here, everything is filled in, except your keyword tags. List the keywords that are associated with the page you are bookmarking, and hit submit. You’re done with that page – move on to the next one. Nothing could be easier, and again, it is very effective.

Homework Assignment: Join Only Wire at http://www.onlywire.com . Register for each site on the list, and get Only Wire all set up. Add the bookmark icon to your browser toolbar, and go to each page of your website, click the icon, and add it to the social bookmarks and tag each page with keywords.

Joining a joint venture giveaway is easy and free. You just need to find a giveaway, and these can be found through joint venture related forums, or through the search engines. Once you’ve found a giveaway, you need a free gift to give away.

This can be something that you create yourself, or have created for you, such as a free report, an audio, a video, or an ebook – or even a piece of software. It can also be a Private Label Rights product that you have. The important thing is that your gift has value to the people that will be downloading it.

You need an autoresponder and a website. Set up an opt-in page, which is often called a squeeze page or a capture page, on your site. Connect it to your autoresponder, and in your autoresponder, set up a list for the giveaway. Create your confirmation email and download for the gift email in your autoresponder.

Determine where the visitor will go, once they hit the submit button on your opt-in page. They can go to the first page of your site. They could be sent to a sales page for an affiliate product that you sell. You could set up a One Time Offer, or OTO, where they have one chance to purchase a product from you, at a special price.

Finally, when you are all set up on your end; submit your information to the host of the joint venture giveaway event. They will typically want the name of your gift, the URL of your opt-in page, a description of that gift, and the link to the graphic that represents your gift, such as a graphical ebook cover or CD cover.

While you will build a nice big list with the joint venture giveaway, remember that your purpose is to generate traffic as well. You don’t want people showing up, getting their gift, and leaving – never to be seen or heard from again. Your list resolves a lot of this, because you can use it to bring them back.

But at the same time, when your visitor is redirected after submitting the form, try to have them redirected to a page on your site that will immediately capture their attention, and keep them there for a while, even after they have been given their free gift.

Homework Assignment: Visit some joint venture related forums, and find at least one joint venture giveaway to participate in. Create your gift, create your opt-in page, and any other pages that you need for the giveaway, and watch the traffic roll in!

Yes, article marketing and forum marketing builds traffic slowly. There are faster ways to get traffic. But, when you build traffic using these methods as well, you are also building your credibility. You are drawing responsive people to your site, and if your site is doing its job as well, and you get those people on your list, you can draw them back time and time again.

Note: If you are not collecting email addresses at your website, the traffic that you bring there is essentially wasted. By building an opt-in list, you can bring traffic back to your site over and over again, and this is essential to online businesses. Email addresses and first names should be collected with an opt-in page, or with subscribe boxes located on every single page of your website!

Now, let’s start generating some traffic with articles. The concept is that you write an article, which should be anywhere from 350 to 750 words in length. You include an author’s resource box at the bottom of your article, and your website link is included in that resource box. You submit the article to article directories and ezine publishers.

If you can’t write, you can get article written for less than $10 each by a ghostwriter. If you don’t have the time it takes to submit articles, you can hire a service to do that for you as well. It is essential that you do article marketing, because it is viral. Your articles will be used on other people’s websites, blogs, and in their ezines – spreading the word about your site.

Forum marketing is also important. To do forum marketing, you find good, well populated forums that relate to your niche. You simply participate in those forums, and include a signature file at the bottom of all of your posts, that lead people to your website. Forum marketing does not take much time at all, once you’ve found the forums that you want to participate in.

Again, these are slow, but effective (and free) ways to generate traffic. But no matter how slow they are, they are essential to your overall online business because of the virility of these techniques, and the credibility that it gives you.

Homework Assignment: Write and submit one article, each week. Participate in your niche forums on a daily basis, posting one message in each forum per day, using a signature file that brings people to your website.

It’s a form of revenue sharing or commission based advertising. The term “affiliate marketing,” however, is often associated with network marketing or multi-level marketing and therefore many companies prefer to use the term “performance marketing”. Affiliate marketing is the most cost effective sort of marketing there is, and is actually incredibly efficient. For this reason, many companies (especially those that started in the early days of e-commerce) owe a tremendous amount to affiliate marketing (amazon.com is a good example) and it has now become normal for companies to include affiliate marketing in many of their plans.

There are three types of compensation methods that are associated with affiliated marketing. The first type is Cost per Click (CPC) or Cost per Mil (CPM.) Basically, the affiliate earns by how many clicks the advertising on hisher site generates, or by just having the advert published on the website. But because of click fraud and many other questionable tactics, CPC is no longer the general form used for affiliate marketing. Generally, companies now either use CPA (Cost per Action) or CPS (Cost per Sale.) The first is based on how much the advert generates interest by the clicker to actually buy or register at the advertised site, the second is based strictly on sales. In other words, an affiliate is paid if the clicker actually purchases something on the advertised site.

But enough about the research, how do you start to rank?

1. Use key phrases multiple times in your content
2. Use internal site links to that page using your term
3. Get links for quality external sites to your page
4. Use basic HTML formats like H1′s and title tags to emphasize phrase

When you are writing your article/page/blog make sure you are aware of what you are looking to be ranked for and use it a few times in the body. Also make sure you use it in the title and header of the article. It’s important that Google knows that the content is the primary reason for sending some one to this page. One of the most important things to understand is that you should not over stuff the phrase onto the page. If you use it every other word, the search engine will throw it out knowing that it’s simply being put there for ranking. While there’s debate of the % the phrase should be used it can be anywhere from 3% – 7% of the content. I tend to lean towards the lower side to prevent spamming penalties.

When you are creating your webpage you can feel free to link to your own pages using key phrases to pass it along to other pages. So if you want to rank for “best noodles in vegas” create a link on your home page that points to that article with that term as the clickable text. Also repeat this on other authority web sites. One way to find them is simply go to Google and type the term in and see who comes up. Contact them and see if you can get a link exchange with them. Some will want to charge you, but be weary as Google’s getting smarter about purchased links!

I mentioned headers and titles but wanted to stress how important these are to Google. With everything on the web being pretty, it’s important to realize Google is a color blind dog, they don’t care what the biscuit looks like, they only care if it tastes good. A trick I was once taught was to remove the style sheet and see what the page looks like to Google and the other engines. If you use an H1 the text is the largest on the page and is therefore more important to the read (stands out). Same goes for Google. But only use 1 per page. If you feel you need more start using H2, H3 etc. The higher the number the more you can have on the page. The title which should be one of the first pieces of HTML will define part of how you show up on Google as will the meta description. Use these as they also add weight to your page for those terms.

Is this all you need to do for SEO? Of course not, but it’s a great start for a first timer and is a base understanding. Feel free to leave a comment, I’ll try to answer anything I get.

Today’s focus will be on Articles and other methods to drive traffic to your site. While social networking could fall into this article, I’m going to dedicate more time to it in a separate one later.

What are some of the methods to drive free traffic to your site?

• You can ask friends to show up
• You can post links in directories
• You can create articles
• Add signature and post in forums

Can asking friends really help?  Yes in someways it can.  If you are running a site that contains forums, the more people you get to sign up and post the more likely new members that come across your site are to join.  Nobody wants to go to a forum to talk to no one.  There are services out there that will accept payment to fill your forums with seeded posts.  I have never used one but they are out there, just search some on google and you’ll find a few.

Posting links in directories will allow you get start getting some inward links to your site.  It is important to understand that google doesn’t always favor some of these directories, but several it does consider authoritative.  It is important to do  your research, see what googles PR is for the directory and choose wisely.  If you have a site on pets it doesn’t make sense to get a link in a computer directory, and the more of these little “mishaps” you have the more likely Google will penalize you for those actions.

Creating articles is a good road, but a pain.  You might want to promote yourself but the best sites are very particular about what you are allowed and how many links you can have etc.  I’ve learned that the hard way.  It is important to make sure you have plenty of keywords in your article that you are interested in having people find you under.  So if you want people to find you for “internet marketing” make sure you have that phrase a few times in your article.  If you are not looking for internet marketing, but online marketing make sure you use that phrase often as well.  It is important to understand that these short tail phrases are more difficult to rank for an phrases like “home based internet marketing” are easier for you to show up on Google.  The reason “home based internet marketing” is called long tails is because it has at least 3 words, usually 4 words in the phrase.  They are less often type, but much more targeted.

Adding links in your signatures on forums.  If you are a pet site and you have a pet site you want to promote get active with pet communities.  Don’t go off pandering your goods from day one, but become a known expert in that field.  This way people get used to you, and you are not spamming the forums.  After you post several posts feel free to make a comment about your site, or simply put it in your signature.  Now depending on how the forum is set up, every time your signature is viewed by Google you have some links from that post going to your site.  So again y our are building authority in the eyes of the community, but also in the eyes of Google.

Let me know if you have any questions on this one!

1. Introduction
2. Affiliate Marketing
3. Traffic Methods – PPC
4. Traffic Methods – Free
5. Search Engine Optimization
6. Social Networking

Introduction to Internet Marketing:

While I would not consider myself an expert in making money by selling products online (yet), I am an expert on the internet and marketing on it. In my professional career I work marketing on it every day. My goals are to obtain leads, increase sales, make sites more visible and purchase 3rd party advertising. I am responsible for a multi-million dollar budget, so it makes it hard to simply turn around and do marketing on my own as my habits need to be changed from work to personal. I have to be much more fickle with my own money while starting out. Now that you have a little on me…

Internet marketing is a large ocean of opportunity. It is estimated that 1.4 BILLION people use the internet and that’s only 21% of the world population, and it continues to grow daily. So that is a potential customer base larger than any single market. If you have a product that is of interest to .1% that is still 1.4 MILLION customers that are interested in what you are selling.

Internet marketing is about using different methods to help people find something they want, and hopefully that is something you have to sell. There are many different methods that I will talk about in the next few posts, but suffice it to say it will not be exhaustive. If you want to get started today check out traffic tactics world, it has a lot of information to offer if your just starting out.

Up Next: Affiliate Marketing

Have you noticed how difficult it is to actually get any REAL information about how to make money online?

It’s a nightmare isn’t it? You start off buying up everything you come across – all promising your overnight riches but only to disappoint you and leave you out of pocket. Well it doesn’t have to be like that as Michael Cheney is about to explain in this interview.

Michael Cheney, one of the most-respected names in Internet marketing, has been online since 1995 and is the man behind the 6-Figure launches of AdSense Videos, 11 Days To List Profits and Michael’s Traffic Videos.

After receiving 1489 responses to a survey he put out to his list one big request came back from almost everyone;

“Give us something easy, step-by-step and proven to make money online that anyone can do!”

So that’s what he’s giving you in the new product Start Your Profits Today.

Q. Michael, thank you for taking time out of your busy schedule to talk with us today.

A. My pleasure – I know a lot of people out there want to get started making money online so it’s my job to get out and spread the word about how easy it is.

Q. So what do you see as being the main hurdles to newbies being able to make money on the internet? What is it that’s stopping them?

A. To be honest with you I think the main thing is information. There is just so much BAD information out there. Scams. Cons. Just bad information that is leading people astray and wasting their time and money. I mean you get onto the Internet and the first thing you see almost is these get-rich-quick schemes. It’s not your fault for seizing these so-called opportunities as they are presented so well. And believe me – I know there are thousands of you out there who have been taken for a ride by things like this. People on my list have been telling me this.

Q. Yes, you ran survey didn’t you to ask your list what they wanted? What sort of questions did you ask them and what did they say?

A. Well I asked how I could most help them. You know – I’ve been online since 1995 and make a lot of money online but I was keen to tap into their BIGGEST challenges and needs. So I asked them what sort of information they wanted to learn. What style of learning they preferred and how they wanted this information to be delivered. I was totally blown away by the responses – I got 1489 people completing the survey!

Q. So what did they say?

A. There some big common themes that kept coming up as I looked at the responses and all the comments. These were that people want something that is STEP BY STEP, something that is AFFORDABALE and something that takes you right FROM BEGINNING and doesn’t leave anything out. You can get really frustrated when you start investing in products that claim to make you money online only to find that leave out a massive piece of the jigsaw. Or they forget to mention that you need to buy X, Y and Z just to make their system work. And that’s where Start Your Profits Today is different.

Q. How do you mean exactly?

A. Well, for the first time – I take you, as a total newbie beginner, right through the entire process from beginning to end on making money online. You discover how to get your own website address, how to create your website and how to start bringing the money in by selling other people’s products. This is a distilled version of the best making-money techniques I have ever used in my 13 years’ online experience. This is quite simple the fastest, easiest and best way to make money online and I show you what to do every step of the way.

Q. Sounds great. So how do you take people through all these steps?

A. Simple – I have recorded short videos on-screen of me actually doing each of these steps so you just follow the simple success formula – WATCH. COPY. EARN. You cannot go wrong, even a child could do it. I’m serious!

Q.You’re right, it does sound really easy. So tell me, what are some of these steps that you go through in Start Your Profits Today?

A. You learn how to pinpoint the most profitable products to promote. You like that title?! I like to have snappy titles that inspire you to take action as it’s not all sexy make-money stuff right from the beginning. There are obviously crucial steps you need to take in preparation. You know – to get your website online, to get your website address and to add words and pictures to your website etc.

Q. So what exactly do you need if you’re a beginner starting out trying to make online? Are there some items you need to buy?

A. Great question – yes you do need to have a few essentials. You just can’t make money online without them. You’ll need your own website address and of course your own website. I show you where to get this and the best, cheapest place to go for this in Start Your Profits Today. Other than that you can do everything else pretty much for free.

Q. So you don’t need to buy lots of different things to get started online?

A. No not all. I’m a big believer in doing things that are free! I started out with nothing, working from my bedroom in a poxy one-bed bachelor apartment. Now I live in $800,000 house in the country. My point? When I started out if there was a free way to do something – I found it! And I’m still that way now so I uncover some of these insider money-saving secrets in the videos as well.

Q. So wrapping up then – who would you say would benefit from these videos? Do you need to have a basic level of knowledge on the internet to get started?

A. If you can turn on your computer you are good to go! Seriously! You’ll see that I take you by the hand and guide you through every step of the way. I hate jargon so you won’t see any of that and it’s all explained in simple English and you can go along and progress through to the money at your own pace.

Q. You really do seem to have created a product that every newbie is going to want! So I guess the big question is – how much money can they make using Start Your Profits Today?

A. Well this all really depends on your attitude. If you have a great attitude and you put in the time to go through the steps then there is honestly no limit. You could quite easily be bringing in a few hundred to a few thousand extra dollars a week once you are up and running. What you need to remember is that is exactly the same system that I use in my multi-million dollar business. It works for me, it works for thousands of other people and it will work for you too.

Q. That’s great Michael. Thank you again for your time today, I really appreciate you doing this interview for us. Well all that remains now is for anyone listening to this interview to get over to Start Your Profits Today and start your profits today!